A popular saying in the content marketing world is that “Content is king.” And that’s true.
But it’s not the only thing that matters.
If you want your content to lead to conversions, you need to create high-converting content.
What is high-converting content?
High-converting content is content that is designed to get the reader to take a specific action.
It’s usually sales-oriented, but it could also be designed to get the reader to sign up for a newsletter, download a white paper, or any number of other actions.
Creating high-converting content is not a science, but there are certain elements that all great pieces of high-converting content have in common.
Here are 11 of those elements:
- A catchy headline
- An intriguing opening
- A clear focus
- Relevant keywords
- A call to action
- Use of Visuals
- Short Paragraphs
- Concise and easy to read
- Personal stories
- Optimized for search engines
If you want your blog post to be high-converting, here are 11 elements it must have.
1. A catchy headline
Your headline is the first thing people will see, so it needs to be attention-grabbing and make them want to read more.
2. An intriguing opening
The first sentence of your blog post should be interesting enough to make people want to keep reading.
3. A clear focus
Your article should have a clear focus and stay on topic throughout.
4. Relevant keywords
Include relevant keywords throughout your blog post so that it can be easily found by people searching for that topic.
5. A call to action
End your blog post with a strong call to action that encourages people to take the next step, whether that’s signing up for your email list, buying a product, or anything else.
People are more likely to engage with your blog post if it includes visuals like images, infographics, or videos.
7. Short Paragraphs
Keep your paragraphs short and to the point to make your blog post easy to read and scan.
Use subheadings throughout your blog post to break up the text and make it easier to read.
9. Concise and easy to read
People love lists! If it makes sense for your topic, create a list format for your blog post to make it more engaging.
10. Personal Stories
Don’t be afraid to share personal stories or examples to illustrate your points. This can make your blog post more relatable and relatable content tends to be more successful.
11. Optimized for search engines
Write your blog post with sincerity and be authentic. This will help your readers connect with you and your message.
Although there is no exact formula for producing highly engaging content, there are similarities across the most successful marketing materials.